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Google Session-Based Ads: Friend or Foe?
This month, Google has come under fire for the use of “session-based ads.” It seems that Google comes under fire just about every month for something but this is one instance in which I am very...
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Aaron Kronis on WebProNews: Wpromote SEO Tools
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings...
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Fun With Google Search By Image
Google has a new Search by Image function and, if you haven’t used it yet, you’ve got to give it a try. If you haven’t heard about it yet, I’ll let this soothing, disembodied female voice explain it...
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5 Simple PPC Management Tips For Q4 – Part One
It’s almost October and you know what that means. No, I’m not talking about figuring out how to end things with your summer fling or how to make your Justin Bieber Halloween costume less creepy, I’m...
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5 Simple PPC Management Tips For Q4 – Part Two
Without further ado, here are tips 4 and 5 from yesterday’s post on prepping your advertising campaigns for Q4… 4. Consider an engagement with Facebook Ads: Facebook is a juggernaut. In 2010, Facebook...
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Junior League of Los Angeles Hosts Wpromote on Social Media Panel
Clockwise from top left: JL President Barbara Wright, Adria Holtzinger, Michael Wilde, Joanne Coghill, Michael Block, Lonny Schwartz Last night, the Junior League of Los Angeles hosted an event called...
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Google For iPad Gets A Facelift In Time For The holidays
Google isn’t the best search engine in the world by accident. There are a number of reasons that Google left other engines like AltaVista, MetaCrawler, Lycos, AskJeeves and Yahoo in the dust and why...
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Why won’t Facebook listen to my boss?
I know what you’re thinking, “With a title like that, this guy is just trying to earn brownie points with the CEO.” First of all, that’s never a bad idea but, more importantly, it’s a legitimate...
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Brand new year, same old SEO?
Article originally from Michael Block’s Blog. Cross-Posted with permission. Happy New Year, everyone! Based on excerpts from my Facebook feed, the consensus seems to be that 2013 is going to be a good...
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The Battle for Florida
It’s almost April but March Madness is still gripping the country, especially in Florida. Tonight, a perennial powerhouse program, the #3 University of Florida Gators, take on the underdog of the...
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A Plethora of PPC News 10/31/2013
Happy Halloween, boils and ghouls, and welcome to another spooky edition of the Plethora! This week, we have some tricks and treats in store for you, so don’t ghost anywhere before you finish reading...
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A Plethora of PPC News 11/7/13
There is plenty of interesting stuff going on in the world of online marketing this week but today will almost certainly be remembered for Twitter’s long anticipated IPO. So yeah, that will probably...
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A Plethora of PPC News 11/14/13
Today, we’re focusing on Google and Google channels alone. It’s about time because they are the biggest name in PPC management by a long shot. We try to spread the love here at the Plethora, but it’s...
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The Yuletide Shopping Splurge
Today is the now infamous Cyber Monday, the slightly less violent little brother to Black Friday. It’s got all the big sales and frenzied spending of the day after Thanksgiving but with fewer elbows...
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A Plethora of PPC News 12/5/13
Sorry for the two-week hiatus everyone; I get really into Thanksgiving. The Plethora should appear regularly for the rest of the year so that you can get your online marketing fix as the nights get...
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A Plethora Of PPC News: 1/30/14
After a major apology in December for missing so many posts, I’ve missed over a month of new articles about PPC news. I’d apologize again but you guys probably wouldn’t buy it (and I don’t blame you),...
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A Plethora of PPC News: 2/20/14
Thanks for stopping in on another interesting week in PPC management news from the Plethora. I hope you all had a wonderful Presidents’ Day! We’ll be checking out some major acquisitions and some big...
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A Plethora of PPC News: 2/27/14
Another week, another Plethora of News from the world of PPC management. This week, we’re doing a focus on Google and their effect on everything from the AdWords interface to the city in which they are...
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A Plethora of PPC News: 3/6/14
Last week, we spent the entire column talking about Google. It was a good one, but it was pretty one-dimensional. This week, we’ll hit all of the classic big players in search marketing. Bing, Yahoo,...
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A Plethora of PPC News: 3/13/14
It’s Thursday again and we’ve got another hot set of articles for you from the world of online advertising. Just like two weeks ago, this one is all about Google. We’ll see what’s new, what’s been...
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